Toyota bans new Land Cruiser owners from reselling overseas

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Words: Matthew Hansen
26 Jul 2021

A few years ago, it was Ford who was forcing those buying its new GT supercars to sign a waiver indicating that they wouldn’t sell their cars for a certain number of years.

The unprecedented contract was designed to limit the amount of reselling among collectors and mark-up grifters in the model’s opening few years. Whether the scheme was successful or not is up for debate. Ford’s legal battle with John Cena, of all people, didn’t do them any favours.

Now, Toyota is seemingly deploying a similar scheme in its home market, according to reports. In this case, for very different reasons.

Japanese outlet Creative311 reports that those ordering the new 2022 Toyota Land Cruiser ‘LC300’ are forced to sign a buyer’s contract pledge that prevents reselling, particularly to foreign markets due to “global security” concerns.

It’s understood that the model has already attracted over 20,000 pre-orders in Japan. It’s highly unlikely that similar pledges will be forced upon Land Cruiser buyers in Western regions like New Zealand. 

“Customers have confirmed that this is not a purchase for ‘export’ or ‘resale’ purposes,” reads the pledge, prior to asking owners to confirm that they will not export or sell or export their vehicle, and that if they do Toyota may bar them from making future purchases.

According to CarsGuide, the pledge doesn’t actually name a timeframe for buyers. Ford at least gave GT owners a date with which they could decide to sell their vehicles off. Not so in this case, although one wonders how the pledge would hold up in a legal sense.

While it doesn’t specifically name the “global security” concerns in question, it’s perhaps safe to say that Toyota are wanting to prevent the sale of Land Cruisers to the Middle East in particular. Land Cruisers are immensely popular there among private buyers, and Toyotas in general are notably popular with extremist groups.

It’s been reported previously that Toyota does not sell its vehicles directly to any extremist group. It has a “strict policy to not sell vehicles to potential purchasers who may use or modify them for paramilitary or terrorist activities”, according to Toyota director of public policy, Ed Lewis.



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